How digital cameras have changed the face of Commercial Photography

Digital cameras have transformed the landscape of digital photography. This cannot be argued. The emergence of digital cameras midway through the 1990’s was just the start. Today digital cameras have largely usurped film cameras – even mobile phones now have a built-in digital camera capable of taking high resolution images.

Digital cameras, whether sold as a camera or as an aspect of a smart phone, have exploded in popularity over the last decade. Few would argue that amateur photography is more popular today than it has been for decades. Documenting and sharing our lives and experiences has become the social norm. Digital cameras have also had a profound effect on our commercial lives too.

Perhaps the most drastic, and noticeable evolution in photography over the last decade is the photographic editing and enhancing software options that consumers have. Adobe Photoshop offers amateur and professional photographers alike the opportunity to create truly individual and striking images – images that can effectively advertise any number of products and services.

Additionally, images editing package software such as Picasa 3 affords commercial photographers the opportunity to create a photographic slideshow and album. Commercial photography has become increasingly dependent on photographic storage and manipulation software. Such software programs promote easy and accessible photography.

Digital cameras allow for greater storage of images. Photographers on a shoot will, inevitably, take a substantial number of images, attempting to capture the emotion and character of the subject. The storage space afforded by digital cameras means that they are far superior to traditional film SLR cameras. The use of a memory card is also revolutionary in both personal and commercial photography. No longer do you need to send your photographs away to be processed, nor do you need to possess significant expertise to expose your images. Photo labs have largely been abandoned.

The quality of digital images is excellent, far better than of traditional film. In the end that’s all that matters. It is this increased quality that has seen traditional film roll technology diminish and digital photography explode in popularity. The quality of images is everything, especially in a competitive commercial environment.

The quality of digital imagery will only increase. As the old saying goes, ‘a picture says a thousand words.’ Perhaps in the not too distant future digital commercial photography will allow a picture to say ten thousand words?